Privacy Policy

1. Introduction

CartoChrome, LLC, ("CartoChrome," "We," "Us" or "Our") has developed this privacy policy ("Privacy Policy") for the benefit of the users ("You," "Your" and "Yourself") of its websites and mobile apps, including [Your Website URL] (individually and collectively, the "Site"). This Privacy Policy summarizes how CartoChrome handles the personally identifying information that You voluntarily provide when You use the Site and that We may automatically collect when You visit the Site ("Personal Information").

If You are accessing, using or browsing this Site on behalf of an individual other than Yourself, which may be either a natural person or entity other than Yourself:

  • You represent, warrant and covenant that You are at least age 18;
  • You represent, warrant and covenant that You are authorized to engage in the activities that You conduct within the Site on behalf of that person or entity other than Yourself, which by way of illustration but not limitation includes the submission and receipt of any and all Personal Information on behalf of that person or entity other than Yourself;
  • You agree that We can rely on Your representation that You are authorized to engage in the activities that You conduct within the Site on behalf of that natural person or entity other than Yourself; and
  • You understand that "You," "Your," and "Yourself" in this Privacy Policy mean both that natural person or entity and You acting on behalf of that natural person or entity other than Yourself.

This Site is controlled and operated by CartoChrome from its offices within the United States. Accordingly, this Privacy Policy, and how CartoChrome handles the information that You voluntarily provide when You use the Site and information that We may automatically collect when You visit the Site, is governed by United States federal and state laws, and not by the laws of any country, territory or jurisdiction other than the United States and its states. We make no representation that the Site is appropriate or available for use outside of the United States. Access to the Site from territories where its contents or purpose is illegal is prohibited. Those who choose to access the Site are responsible for compliance with applicable local laws and regulations.

Your use of this Site will be deemed conclusively to constitute Your acceptance of and agreement to this Privacy Policy and all portions hereof.

CartoChrome reserves the right, at its sole discretion, to change this Privacy Policy at any time. If We decide to change the Privacy Policy, We will post the changes in appropriate places on the Site so that You are aware of the changed Privacy Policy. Your continued use of the Site after the Effective Date for any such changes to the Privacy Policy will be deemed conclusively to constitute Your acceptance of and agreement to the changed Privacy Policy. Consequently, You should frequently review this Privacy Policy.

2. Information Collection and Use

2.1. Personal Identification Information

We may collect personal identification information from Users in various ways, including, but not limited to, when Users visit our site, register on the site, place an order, and in connection with other activities, services, features, or resources we make available on our Site.

2.2. Non-Personal Identification Information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer, and technical information about Users’ means of connection to our Site.

3. Web Browser Cookies

Our Site may use "cookies" to enhance User experience. Users' web browsers place cookies on their hard drives for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies or to alert you when cookies are being sent.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

4. Personal Information Collection Disclosure

  1. Identifiers: Real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, or other similar identifiers.
  2. Personal Information as per Customer Records: Personal information such as name, signature, physical characteristics or description, address, telephone number, driver’s license or state identification card number, education, employment, employment history, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
  3. Protected Classification Characteristics: Demographic information under protected classifications such as age, sex, medical conditions, and marital status.
  4. Commercial Information: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  5. Internet or Network Activity: Browsing history, search history, information on a consumer’s interaction with an internet website, application, or advertisement, browser type, domain names, access times, and referring website addresses.
  6. Geolocation Data: Physical location or movements.
  7. Sensory Data: Audio, electronic, visual, or similar information.
  8. Professional or Employment-Related Information: Current or past job history or performance evaluations.
  9. Non-Public Education Information: Education records that are not publicly available.
  10. Inferences from Personal Information: Inferences drawn from any of the information identified to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

5. How We Protect Your Information

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our Site.

6. Use of Delaware Personal Information

For each of the categories previously mentioned, we use the Delaware Personal Information we collect for the business purposes disclosed within this Privacy Notice. For more information, please refer to the “How does CartoChrome use and disclose Your Protected Health Information?” section of our Privacy Policy. The business purposes for which we may use your information include:

  • Audits and reporting relating to particular transactions and interactions, including online interactions, you may have with us or others on our behalf;
  • Detecting and protecting against security incidents, and malicious, deceptive, fraudulent or illegal activity, and prosecuting the same;
  • Debugging to identify and repair errors in our systems;
  • Short-term, transient use including contextual customization of ads;
  • Providing services on our behalf or on behalf of another, including maintaining or servicing accounts, providing customer service, fulfilling transactions, verifying identity information, processing payments, and other services. This includes:
    • Delivering the services you have requested;
    • Informing you of other products or services available from CartoChrome and its affiliates;
    • Contacting you via surveys to conduct research about your opinion of current services or of potential new services that may be offered;
    • Delivering customized content and advertising;
    • Conducting internal research to develop and demonstrate technology; and
  • Conducting activity to verify, enhance, and maintain the quality or safety of services or devices which we may own, control, or provide.

7. Use of Personal Data

How does CartoChrome use the Personal Information we collect?

CartoChrome may use the Personal Information we obtain to:

  • Provide products and services you request.
  • Advertise our and our affiliates’ and customers’ products and services.
  • Communicate with you about new information or features available through the Site or that CartoChrome otherwise feels might be of interest to users of the Site.
  • Allow CartoChrome and our third-party advertisers and retailers and their affiliates to communicate with you to deliver relevant information or offers.
  • Operate, maintain, and improve the Site.
  • Make improvements to the Site to provide our users with a more personalized, relevant and intelligent service.
  • Identify the interests and needs of the users of our Site.
  • Operate, evaluate and improve our business (including developing new products and services; managing our communications; determining the effectiveness of our sales, marketing and advertising; analyzing and enhancing our products, services, websites and apps; ensuring the security of our networks and information systems; performing accounting, auditing, invoicing, reconciliation and collection activities; and improving and maintaining the quality of our customer service operations).
  • Perform data analyses (including market and consumer search and analytics, trend analysis and profiling, financial analysis and de-identification of personal information).
  • Provide customer support and respond to and communicate with you about your requests, questions and comments.
  • Protect against, identify and prevent fraud and other prohibited or illegal activity, claims and other liabilities.
  • Comply with applicable legal requirements and our policies.
  • Establish, exercise and defend legal claims.
  • Monitor and report compliance issues.
  • For systems administration and troubleshooting purposes for the Site.
  • To report aggregate information to Our advertisers and others.

We may also use the information we collect for our own or our service providers’ other operational purposes, purposes for which we provide you additional notice, or for purposes compatible with the context in which the Delaware Personal Information was collected.

Version 1.0 - Effective date: December 3, 2023.